Are you a parent, teacher, entrepreneur or lawyer? It doesn't matter what role you embody, today, we're all in sales says Daniel H. Pink, author of the new book, "To Sell Is Human-The Surprising Truth About Moving Others."
Pink penned the bestselling books, "Drive,"and "A Whole New Mind."
In "To Sell Is Human," Pink defines traditional selling as convincing existing customers and fresh prospects to buy our products and/or services.
"Non-sales selling" is persuading, convincing, and influencing others to give up something they've got in exchange for something we've got. As examples, parents cajole kids and lawyers work to sell juries on a verdict.
Both traditional selling and non-sales selling are based on the new ABCS of selling: Attunement, Buoyancy, and Clarity (forget the old ABCs of "Always be closing").
For further insight into Pink's message, you can read my book review published on EzineArticles.com.
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