To Sell Is Human by Dan Pink: New ABCs of Selling+Pitch+Improvisation+Service=Your Competitive Advantage

 

Daniel H. Pink’s new book is “To Sell Is Human-The Surprising Truth About Moving Others.” Pink is the bestselling author of “Drive,” and “A Whole New Mind.” 

Pink says that today, we’re all in sales regardless of our career or role. Parents cajole children and lawyers sell juries on a verdict as examples. 

The old ABCs of selling (“Always be closing”) are reinvented as Attunement, Buoyancy, and Clarity. They show you how to be, but you also need to know what to do. Honing your pitch, learning how to improvise (which ultimately is listening), and serve, complement the new ABCs of selling and help you move others. 

To discover how to capture your competitive advantage in traditional selling and "non-sales selling," you can read my seven book reviews published on EzineArticles.com; which detail Pink's key points. The book review links follow...

 

1. To sell Is Human by Daniel H. Pink-The Surprising Truth About Motivating Others-Business Book Review.
2. To sell Is Human by Daniel H. Pink-Book Review-The New ABCs of Selling-A Is for Attunement.
3. To Sell Is Human by Daniel H. Pink-Book Review-The New ABCs of Selling-B Is for Buoyancy.
4. To Sell Is Human by Daniel H. Pink-Book Review-The New ABCs of Selling-C Is for Clarity.
5. To Sell Is Human by Daniel H. Pink-6 Pitch Improvements That Complement Selling's New ABCs.
6. To Sell Is Human by Daniel H. Pink-Discover How Improvisational Skills Can Help You Move Others. 
7. To Sell Is Human by Daniel H. Pink-Servant Selling-Make It Personal and With a Purpose.