Innovation is one of the most ubiquitous twenty-first century business buzzwords; tossed around in boardrooms and company meetings more than any football during an NFL game.
Phil McKinney is the author of the new book, Beyond The Obvious: Killer Questions That Spark Game-Changing Innovation. He’s an innovation expert who has served as Chief Technology Officer (CTO) for major technology companies and also leads innovation boot camps.
McKinney acknowledges that innovation isn’t easy. It requires work and effort, but that’s a good thing. Innovative thinking can honed by anyone with practice. It also demands an organized process to generate, prioritize and execute great ideas.
He provides a dynamic set of Killer Questions that force you to look “beyond the obvious.” Those Killer Questions are divided into three categories: (1) Who your customer is, (2) What you sell them, (3) How your organization operates.
Before you can use the Killer Questions to engage game-changing innovation, you need to get past your industry and company assumptions, manage the jolts; and neutralize the corporate antibodies.
To learn how to get past your industry and company assumptions, you can read my Beyond The Obvious book review, published on EzineArticles.com.
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