Fathom Online Marketing: Kurt Krejny Presents The "Ability" to Achieve Social Media Success: World Usability Day 2011: Northeast Ohio Usability Professionals' Association (NEOUPA)

Pictured: Kurt Krejny of Fathom Online Marketing

 

On Thursday November 10, 2011, Kurt Krejny, director of online marketing for Fathom Online Marketing, presented "The Ability to Achieve Social Media Success (Use-ability, Like-ability, Share-ability, Find-ability)" in honor of World Usability Day.

World Usability Day originated in 2005 as an initiative of the Usability Professionals' Association. Its mission is to ensure that products and services important to human life, are easier to access and simpler to use.

The Northeast Ohio Usability Professionals' Association (NEOUPA) celebrates World Usability Day annually on the second Thursday of November. Although World Usability Day focuses on a different industry each year, such as transportation, energy, etc., NEOUPA creatively focuses on the usability of Web design.

Krejny spoke in the afternoon, following the morning keynote and workshop of Dr. Susan WeinschenK: What Makes Them Click?

Tricia McCune, director of email marketing strategy, and Krejny's co-worker at Fathom, presented Don't Make Your Subscribers Think: How to Optimize Your Email Usability. 

To view Krejny's and McCune's presentations, visit their links above. Their messages are posted on Slideshare (Joe Pulizzi, Content Marketing Strategist, presented at the 2011 Midwest Social Media Summit. He named Slideshare as one of the top six social media sites to use in 2012: (Facebook;Google+;LinkedIn;Slideshare;Twitter;YouTube).

Slideshare, an underused platform, allows you to publish your B2B PowerPoint presentations online; and, is another search engine optimization (SEO) touchpoint, adding to your competitive advantage).